2013 Winners & Shortlists

Title Brand Product / Service Entrant Company Location Production Company Location Award
A01 CORPORATE INFORMATION
MUBADALA
MUBADALA DEVELOPMENT COMPANY / AED 195BN INVESTMENT AND DEVELOPMENT
MUBADALA Abu Dhabi UNITED ARAB EMIRATES
PUT A SMILE ON CHILD'S FACE
DÉLICE / DÉLISSO
MINDSHARE Tunis TUNISIA
HOLDAL WEBSITE
HOLDAL ABOU ADAL GROUP / HOLDAL SERVICES
CLEARTAG Beirut LEBANON
THE RED BULL CLIFF DIVING WORLD SERIES 2012
REDBULL / REDBULL CLIFF DIVING
INTERESTING TIMES Beirut LEBANON
RIPPLES OF HAPPINESS
COCA-COLA MIDDLE EAST / THE COCA-COLA FOUNDATION
FP7/DXB Dubai UNITED ARAB EMIRATES
A02 CONSUMER PRODUCTS
I LOVE YOUR TALENT
McDONALD'S MOROCCO / 20TH ANNIVERSARY
OMD Casablanca MOROCCO
VISA RACE TO LONDON
VISA / BRAND
IMPACT BBDO Dubai UNITED ARAB EMIRATES
FORNO
PEPSI SNACKS / LAYS
IMPACT BBDO Dubai UNITED ARAB EMIRATES
SOAR TO THE TOP
MERCEDES-BENZ / M-CLASS
IMPACT BBDO Dubai UNITED ARAB EMIRATES
BE AT YOUR BEST
NESTLÉ / NESTLÉ
DIGITAL REPUBLIC Cairo EGYPT
CAPTIVATING TALES
BEIERSDORF ME / NIVEA SENSUAL MUSK BODY LOTION
OMD Dubai UNITED ARAB EMIRATES
PEPSI ARABIA TV
PEPSICO INTERNATIONAL / PEPSI
IMPACT BBDO Dubai UNITED ARAB EMIRATES
HOW BAD ARE YOU?
PEPSICO INTERNATIONAL / PEPSI
IMPACT BBDO Dubai UNITED ARAB EMIRATES
THE QUEST
AL SAFI DANONE / SAFIO
INTERESTING TIMES Beirut LEBANON
TWEETOLYMPICS
SAMSUNG / SAMSUNG GALAXY S3
CHEIL WORLDWIDE UAE Dubai UNITED ARAB EMIRATES
Bronze
WHERE SKITTLES COME FROM
WRIGLEY / SKITTLES
IMPACT BBDO Dubai UNITED ARAB EMIRATES
Bronze
THE ORIGINAL STORY
CHÂTEAU KSARA / WINE
LEO BURNETT BEIRUT LEBANON
A03 CONSUMER SERVICES
SA7I CASE STUDY
SA7I / ONLINE ENTERTAINMENT
JWT Riyadh SAUDI ARABIA
TOUCH - IN MY NEW WORLD
TOUCH / TOUCH
JWT BEIRUT LEBANON
BLACKLIST INTERACTIVE VIRAL FILM
VODAFONE EGYPT / VODAFONE BLACKLIST
JWT CAIRO EGYPT
ABC WEBSITE
ABC GROUP / WEBSITE
CLEARTAG Beirut LEBANON
CREPAWAY WEBSITE
CREPAWAY / WEBSITE
CLEARTAG Beirut LEBANON
A04 BUSINESS EQUIPMENT & SERVICES
INWI.MA
INWI / BRAND SITE
INWI Casablanca MOROCCO
WOULD YOU END THE WORLD ?
BUZZMAN MIDDLE EAST / BUZZMAN MIDDLE EAST
BUZZMAN MIDDLE EAST Dubai UNITED ARAB EMIRATES
B01 CORPORATE INFORMATION
DÉLISSO PUT A SMILE ON CHILD'S FACE
DÉLICE / DÉLISSO
MINDSHARE Tunis TUNISIA
UNIVERSITY APP CHALLENGE
NOKIA / UNIVERSITY APP CHALLENGE
WUNDERMAN DUBAI UNITED ARAB EMIRATES
B02 CONSUMER PRODUCTS
FOR HER
UNILEVER GULF / AXE DEODORANT
LOWE MENA Dubai UNITED ARAB EMIRATES
FOR HIM
UNILEVER GULF / AXE DEODORANT
LOWE MENA Dubai UNITED ARAB EMIRATES
THE SMALLEST IKEA STORE IN THE WORLD
IKEA / IKEA
MEMAC OGILVY Dubai UNITED ARAB EMIRATES
Silver
FLAVOR ME
PEPSI SNACKS / LAY'S
IMPACT BBDO Dubai UNITED ARAB EMIRATES
ITALIANIZE THIS!
ROSSOVIVO / PIZZA
WUNDERMAN DUBAI UNITED ARAB EMIRATES
NIGHT VIEW ASSIST PLUS
MERCEDES-BENZ / S CLASS
IMPACT BBDO Dubai UNITED ARAB EMIRATES
SCROLLATHON
VOLKSWAGEN / SCIROCCO R
MEMAC OGILVY Dubai UNITED ARAB EMIRATES
SAMSUNG JOIN THE MOTION
SAMSUNG / SMART TV
STARCOM MEDIAVEST GROUP Dubai UNITED ARAB EMIRATES
B03 CONSUMER SERVICES
HSBC CAR LOAN
HSBC / BANK
JWT Dubai UNITED ARAB EMIRATES
THE FINE PRINT
FUTURE INSURANCE / INSURANCE BROKER SERVICES
WUNDERMAN DUBAI UNITED ARAB EMIRATES
HELPING PARENTS FIND THEIR WAY
JOHNSON & JOHNSON MIDDLE EAST / JOHNSON'S BABY MICROSITE
IMPACT BBDO Dubai UNITED ARAB EMIRATES
THE OPINIONATED BANNER
KHALEEJ TIMES / NEWSPAPER
TBWA\RAAD UAE Dubai UNITED ARAB EMIRATES
Short List
B05 FUNDRAISING, CHARITIES, APPEALS, NON-PROFIT ORGANISATIONS, PUBLIC HEALTH & SAFETY, PUBLIC AWARENESS
CHEYEF HALAK CAPTCHA
LBCI / ANTI-DISCRIMINATION
IMPACT BBDO Beirut LEBANON
Bronze
ENERGY MONSTER
DUBAI ELECTRICITY AND WATER AUTHORITY / ENERGY CONSERVATION CAMPAIGN
CHEIL WORLDWIDE UAE Dubai UNITED ARAB EMIRATES
SHOCKINGLY TRUTHFUL CLASSIFIEDS
HELPING HANDS UAE / HELPING HANDS UAE
MEMAC OGILVY Dubai UNITED ARAB EMIRATES
C01 VIRAL AND EMAIL MARKETING
SOUND OF 5
WRIGLEY'S MIDDLE EAST / 5 GUM
OMD Dubai UNITED ARAB EMIRATES
ONE EXTRA HOUR
BPG GROUP / ANTI SMOKING
BPG BATES Dubai UNITED ARAB EMIRATES
CHEYEF HALAK
LBCI / ANTI-DISCRIMINATION
IMPACT BBDO Beirut LEBANON
AXE WINGMAN
UNILEVER / AXE
DIGITAL REPUBLIC Dubai UNITED ARAB EMIRATES
Bronze
AXE FOOTY
UNILEVER / AXE
DIGITAL REPUBLIC Cairo EGYPT
AXEPERIMENTS
UNILEVER / AXE
DIGITAL REPUBLIC Cairo EGYPT
PUBLICIS GROUPE WISHES 2013
PUBLICIS GROUPE / CORPORATE COMMUNICATION
DIGITAS FRANCE Levallois Perret FRANCE
A HERITAGE WORTH REVIVING
KHALIL FATTAL & FILS / DEWAR'S
IMPACT BBDO Beirut LEBANON
A VERY PUBLIC DISPLAY OF AFFECTION - THE MEN WHO SHARED THEIR LOVE WITH MILLIONS
UNILEVER / DOVE MEN+ CARE
MEMAC OGILVY Dubai UNITED ARAB EMIRATES
Short List