2013 Winners & Shortlists

Title Brand Product / Service Entrant Company Location Production Company Location Award
C01 VIRAL AND EMAIL MARKETING
MAXIBON'S BIG BITE
NESTLÉ EGYPT / MAXIBON
JWT CAIRO EGYPT
Silver
ASHA MAN CAMPAIGN
NOKIA EGYPT / NOKIA ASHA QWERTY RANGE
JWT CAIRO EGYPT
Short List
THE DRILLER
WRIGLEY / SKITTLES
IMPACT BBDO Dubai UNITED ARAB EMIRATES
THE MERMAID
WRIGLEY / SKITTLES
IMPACT BBDO Dubai UNITED ARAB EMIRATES
THE WHALER
WRIGLEY / SKITTLES
IMPACT BBDO Dubai UNITED ARAB EMIRATES
A VERY PUBLIC DISPLAY OF AFFECTION - THE MEN WHO SHARED THEIR LOVE WITH MILLIONS
UNILEVER / DOVE MEN+ CARE
MEMAC OGILVY Dubai UNITED ARAB EMIRATES
Short List
SOUND OF 5
WRIGLEY'S MIDDLE EAST / 5 GUM
OMD Dubai UNITED ARAB EMIRATES
AXEPERIMENTS
UNILEVER / AXE
DIGITAL REPUBLIC Cairo EGYPT
POWER OF IMAGINATION
RECKITT BENCKISER / DUREX CONDOMS
BUZZMAN MIDDLE EAST Dubai UNITED ARAB EMIRATES
LBCI DRAMA CAMPAIGN - WARD EL KHAL
LBCI & LBCI DRAMA / LBCI DRAMA
IMPACT BBDO Beirut LEBANON
Bronze
INCHES TO TOGETHERNESS
SUBWAY / SUBWAY RESTAURANTS
MOMENTUM MENA Dubai UNITED ARAB EMIRATES
RIPPLES OF HAPPINESS
COCA-COLA MIDDLE EAST / THE COCA-COLA FOUNDATION
FP7/DXB Dubai UNITED ARAB EMIRATES
BLACKLIST INTERACTIVE VIRAL FILM
VODAFONE EGYPT / VODAFONE BLACKLIST
JWT CAIRO EGYPT
FILM PERSONALITY TEST
THE DUBAI INTERNATIONAL FILM FESTIVAL / FILM FESTIVAL
LEO BURNETT DUBAI UNITED ARAB EMIRATES
NIGHT VIEW ASSIST PLUS
MERCEDES-BENZ / S CLASS
IMPACT BBDO Dubai UNITED ARAB EMIRATES
TOUCH - MANIFESTO
TOUCH / TOUCH
JWT BEIRUT LEBANON
TOUCH - MY PLAN
TOUCH / TOUCH
JWT BEIRUT LEBANON
Short List
2013 - THE YEAR OF LEARNING
LEO BURNETT / NEW YEAR DIGITAL GREETING CARD
LEO BURNETT BEIRUT LEBANON
MINALAKHIR
THE COCA-COLA COMPANY / SPRITE
MEMAC OGILVY Dubai UNITED ARAB EMIRATES
ONE EXTRA HOUR
BPG GROUP / ANTI SMOKING
BPG BATES Dubai UNITED ARAB EMIRATES
C03 COMMUNITY APPLICATIONS
SAMSUNG SMART CAMERA LAB
SAMSUNG ELECTONICS / SMART CAMERAS
KANASEED Tunis Mahrajene TUNISIA
FUN FOR CHARITY
SAMSUNG / RAMADAN CAMPAIGN
CHEIL WORLDWIDE UAE Dubai UNITED ARAB EMIRATES
LEBANON OLD/NEW
KHALIL FATTAL & FILS / DEWAR'S
IMPACT BBDO Beirut LEBANON
LIKI WAKKEL
RANDA / RANDA
WEZIGN Tunis TUNISIA
SUPPORT SCHOOLS WITH SAMSUNG
SAMSUNG ELECTRONICS / HOPE FOR CHILDREN
LEO BURNETT JORDAN Amman JORDAN
DONATE YOUR STATUS
AL NOOR SCHOOL FOR CHILDREN WITH SPECIAL NEEDS / SCHOOL
Y&R DUBAI UNITED ARAB EMIRATES
KABBER DEMAGHAK
PEPSICO INTERNATIONAL / 7UP
IMPACT BBDO Dubai UNITED ARAB EMIRATES
PEPSI ARABIA TV
PEPSICO INTERNATIONAL / PEPSI
IMPACT BBDO Dubai UNITED ARAB EMIRATES
MINI CREATIVE APP
BEL GROUP / PICON SPREADABLE CHEESE
LEO BURNETT BEIRUT LEBANON
CREST SPREAD THE SMILE
PROCTER & GAMBLE / CREST
LEO BURNETT BEIRUT LEBANON
TRIDENT TIMENATOR
KRAFT EGYPT / TRIDENT
JWT CAIRO EGYPT
THE LAST SUMMER ON EARTH - FACEBOOK APP
GRAVITY BREWING / LEBANESE BREW
INTERESTING TIMES Beirut LEBANON
Silver
EGRAB: THE WORLD'S FIRST ECO FRIENDLY MOBILE BRANCH
AL HILAL BANK / EGRAB
MOMENTUM MENA Dubai UNITED ARAB EMIRATES
INCHES TO TOGETHERNESS
SUBWAY / SUBWAY RESTAURANTS
MOMENTUM MENA Dubai UNITED ARAB EMIRATES
ORDER LIKE AN ITALIAN
SUBWAY / SUBWAY RESTAURANTS
MOMENTUM MENA Dubai UNITED ARAB EMIRATES
Short List
LATE NIGHT
PEPSI SNACKS / DORITOS
IMPACT BBDO Dubai UNITED ARAB EMIRATES
THE BLACKBERRY SOCIAL CHALLENGE
TOUCH / TOUCH
JWT BEIRUT LEBANON
Short List
C04 OTHER DIGITAL CHANNELS
LIGHT RACER
ENERGIZER / BATTERIES
TBWA\RAAD UAE Dubai UNITED ARAB EMIRATES
SNAPDRAGON
QUALCOMM / SNAPDRAGON PROCESSORS
AIMS Dubai UNITED ARAB EMIRATES
STUDENT CODE DEVELOPER 2
NOKIA / NOKIA
JWT Dubai UNITED ARAB EMIRATES
WATERWISE AND POWERWISE KINECT GAMES
REGULATION AND SERVICES BUREAU (RSB) / WATERWISE AND POWERWISE
BUT Dubai UNITED ARAB EMIRATES
THE INTERACTIVE PRINT AD
RSA / PERSONAL MOTOR INSURANCE
MEMAC OGILVY Dubai UNITED ARAB EMIRATES
LIVE STREAMING EGYPT
EGYPT TOURIST AUTHORITY / EGYPT
JWT CAIRO EGYPT
Silver
SHOCKINGLY TRUTHFUL CLASSIFIEDS
HELPING HANDS UAE / HELPING HANDS UAE
MEMAC OGILVY Dubai UNITED ARAB EMIRATES
NAWRAS PIGGYBACKING
NAWRAS / WIFI
LEO BURNETT DUBAI UNITED ARAB EMIRATES
Short List
SAY IT LIKE BOND
SONY / XPERIA ION
FP7/DXB Dubai UNITED ARAB EMIRATES
Gold
C05 GAMES
FUN FOR CHARITY
SAMSUNG / RAMADAN CAMPAIGN
CHEIL WORLDWIDE UAE Dubai UNITED ARAB EMIRATES
COIN FOR COIN
McDONALD'S / THE SPARE CHANGE MENU
DIGITAL REPUBLIC Cairo EGYPT
TRIDENT TIMENATOR
KRAFT EGYPT / TRIDENT
JWT CAIRO EGYPT
VISA RACE TO LONDON
VISA / BRAND
IMPACT BBDO Dubai UNITED ARAB EMIRATES
Short List