2013 Winners & Shortlists
THE SMALLEST IKEA STORE IN THE WORLD
Silver
| Brand | IKEA |
| Product/Service | IKEA |
| Entrant | MEMAC OGILVY Dubai, UNITED ARAB EMIRATES |
| Category | CONSUMER PRODUCTS |
| Entrant Company | MEMAC OGILVY Dubai, UNITED ARAB EMIRATES |
| Advertising Agency | MEMAC OGILVY Dubai, UNITED ARAB EMIRATES |
Brief Explanation
To demonstrate IKEA’s commitment to saving space, we built an entire IKEA store in a 10.5cm x 8.8cm web banner. We targeted people looking for studio flats as well as one/two bedroom apartments by placing our tiny stores in the real estate section of community websites. The banner allows you to browse a full IKEA store by department, click on any item you like and buy it straight from the IKEA website. With over 2 thousand products available on the banner it is definitely the smallest and smartest IKEA store in the world.Credits
| Name | Company | Role |
|---|---|---|
| Robin Smith | OgilvyAction | Regional Creative Director |
| Ben Knight | OgilvyAction | Creative Director |
| Gary Rolf | OgilvyAction | Art Director/Copywriter/Graphic Design |
| James Bisset | OgilvyAction | Copywriter |
| Sascha Kuntze | Memac Ogilvy | Copywriter |
| Jens Steffen | OgilvyOne | Technical Director |
| Niv Baniahmad | OgilvyAction | Technical Director |
| Hamza Afaq | OgilvyOne | Technical Director |
| Farnoush Pourebrahim | OgilvyOne | Account Executive |
| Ali Mokdad | OgilvyAction | Technical Assistance |
| Fouad Abdel-Latif | OgilvyAction | Technical Assistance |
| Lina Safstrom | OgilvyAction | Technical Assistance |
| Nadia Rahman | OgilvyAction | Technical Assitance |
| Claus Adams | OgilvyAction | Regional Director |
| Katja Sottmeier | IKEA Crm | Online Manager |
Links
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