2013 Winners & Shortlists

Brief Explanation

Touch telecom, was launching its $8 social media bundle. We ran a 2-week online competition promoting the bundle. To maximize the hype, we teamed-up with BlackBerry giving away 20 brand-new smartphones, creating the region’s first real-time social hunt: Riddles & clues led people across all touch’s Social Media Platforms, to guess the pin and win the phone. 65000 pins were submitted, The competition doubled YouTube and SoundCloud interactions, over 57,000 people talked about it, 30% increase in subscriptions, achieved 46000 twitter followers, 3000 new fans per day, making touch the first brand in Lebanon to reach 100000 fans on Facebook.