2013 Winners & Shortlists

Brief Explanation

The campaign made international and local news: inmynewworld.com had over 50000 visits in less than 2 weeks with an average spent of 12 minutes per visit. Thousands of videos were uploaded, hours of content were generated through recordings on radio stations, inmynewworld trended in Lebanon and even politicians contributed. By the end of the campaign, Facebook fans increased by over 50% and the twitter followers increased by 60%. Touch left the competition trailing behind with 120,000 more subscribers.