2013 Winners & Shortlists

WHERE SKITTLES COME FROM

Bronze
BrandWRIGLEY
Product/ServiceSKITTLES
EntrantIMPACT BBDO Dubai, UNITED ARAB EMIRATES
CategoryCONSUMER PRODUCTS
Entrant Company IMPACT BBDO Dubai, UNITED ARAB EMIRATES
Advertising Agency IMPACT BBDO Dubai, UNITED ARAB EMIRATES

Brief Explanation

The problem was the region's youth weren't aware of Skittles. So, we came up with a hilarious alternative narrative campaign of the origins of Skittles, titled "Where Skittles Come From". The narrative used outrageous characters that were crucial in developing the stories. The campaign revolved around whereskittlescomefrom.com, a point-and-click game where users had to take on bizarre tasks to uncover different sources of Skittles. Once uncovered, a different action-packed game was revealed. Users had to collect as many Skittles as possible by controlling the Skittles Falcon. The top scorers made it into the hall of fame and won prizes.

Credits

Name Company Role
Fouad Abdel Malak Impact Bbdo Dubai Executive Creative Director
Daniela Pavez Impact Proximity Account Director
Jamie Kennaway Impact Proximity Senior Art Director
Mark Fillon Impact Proximity Senior Copywriter
Barna Szoke Impact Proximity Designer
Vinod Ulahannan Impact Proximity Designer
Dexter Retamar Impact Proximity Designer
Akos Venesz Impact Proximity Illustrator
Norman Seharsoji Impact Bbdo Dubai Illustrator
Renjith Ravindranathan Impact Proximity Account Manager
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