2013 Winners & Shortlists

Brief Explanation

The MENA region is the second largest consumer of video in the world. Pepsi spotted an opportunity to engage with its fans in a new, exciting way. Pepsi created the world's first Arabic entertainment channel online to resonate with its young, tech savvy audience. The objective of the channel was to entertain the target audience with unique, unexpected content, exclusive to Pepsi. The stories, anecdotes and video clips in the categories on the channel are different to what people would expect from Pepsi, let alone the region. All content on the channel is fun, irreverent, and tells a story.