| Brand | MERCEDES-BENZ |
| Product/Service | M-CLASS |
| Entrant | IMPACT BBDO Dubai, UNITED ARAB EMIRATES |
| Category | CONSUMER PRODUCTS |
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Entrant Company
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IMPACT BBDO Dubai, UNITED ARAB EMIRATES
|
|
Advertising Agency
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IMPACT BBDO Dubai, UNITED ARAB EMIRATES
|
Brief Explanation
Mercedes-Benz launched the all-new M-Class, positioning it as the car for those who have reached the top of their game. Building on this concept, the idea for the website utilized a scroll type of navigation that let the user scroll all the way to the top. As they went higher, they saw exactly what made the M-Class amazing. When they reached the very top, they saw the M-Class in all its glory – a grand finale that established the car as the perfect statement of excellence and offering the viewers the impression of ascending to the level of the M-Class.
Credits
| Ercole Egizi |
Impact Proximity |
Creative Director |
| Syed Azeem Afzal |
Impact Proximity |
Head Of Innovation |
| Murtaza Ali Talib |
Impact Proximity |
Project Manager |
| Benjamin Schwartz |
Impact Proximity |
Account Manager |
| Wim Coetzee |
Impact Proximity |
Technical Lead |
| Vinod Ulahannan |
Impact Proximity |
Art Director |
| Mark Fillon |
Impact Proximity |
Senior Copywriter |
| Wafa Farid |
Impact Proximity |
Copywriter |
| Abdul Wahhab Mir |
Impact Proximity |
Frontend Developer |
| Huzaif Ali Waqar |
Impact Proximity |
Frontend Developer |
Links
Entry URL