| Brand | UNILEVER GULF |
| Product/Service | AXE DEODORANT |
| Entrant | LOWE MENA Dubai, UNITED ARAB EMIRATES |
| Category | CONSUMER PRODUCTS |
|
Entrant Company
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LOWE MENA Dubai, UNITED ARAB EMIRATES
|
|
Advertising Agency
|
LOWE MENA Dubai, UNITED ARAB EMIRATES
|
Brief Explanation
Objective:
Create awareness for Axe’s new variant launch – Axe Anarchy.
Idea:
There is a fundamental insight that both men and women want the same thing, they just need a spark to ignite. New Axe Anarchy – For Him and For Her (for the first time) was launched as two fragrances so irresistible they would unleash an uncontrollable chaos (read: attraction).
The challenge was to bring about the brand essence ‘The Axe Effect’ in a regionally sensitive manner, while being true to the brand. The idea leveraged clever use of copy to communicate resonating messages for each of the variants.
Credits
| Mounir Harfoucje |
Lowe Mena Fz Llc |
Chief Creative Officer |
| Komal Bedi Sohal |
Lowe Mena Fz Llc |
Executive Creative Director |
| Komal Bedi Sohal |
Lowe Mena Fz Llc |
Art Director |
| Tej Desai |
Lowe Mena Fz Llc |
Copywriter |
| Tej Desai |
Lowe Mena Fz Llc |
Interactive/Engagement Director |
| Anoop George |
Lowe Mena Fz Llc |
Account Director |
| Lamia Askari |
Lowe Mena Fz Llc |
Senior Account Executive |
| Mayco Shih |
Freelance |
Freelancer |
Links
Banner URL