2013 Winners & Shortlists
LBCI DRAMA CAMPAIGN - WARD EL KHAL
Bronze
| Brand | LBCI & LBCI DRAMA |
| Product/Service | LBCI DRAMA |
| Entrant | IMPACT BBDO Beirut, LEBANON |
| Category | VIRAL AND EMAIL MARKETING |
| Entrant Company | IMPACT BBDO Beirut, LEBANON |
| Advertising Agency | IMPACT BBDO Beirut, LEBANON |
Brief Explanation
LBCI needed an ultimate comeback to harness maximum awareness despite competitive obstacles; In the midst of this "dramatic" turn of events, LBCI had to find a way to overcome the competitive obstacle. On July 20, 2012, a premeditated amateur video was anonymously published online. It featured one of the most popular Lebanese stars in a scandalous cat fight. 6 days later, and to the surprise of all, LBCI announced it would unveil the truth behind the viral fight. The star who never answered any query during the dramatic week revealed the truth on the main news bulletin; the birth of LBCI Drama.Credits
| Name | Company | Role |
|---|---|---|
| Lbci Promotion Department | Lbci | Lbci Promotion Department |
| Walid Kanaan | Impact BBDO | Regional Executive Creative Director |
| Omar Sadek | Impact BBDO | Manager - Content Developemnt |
| Digital Department | Lbci | Digital |
| Lbci Promotion Department | Lbci | Copywriter |
| Chris Jabre | Impact BBDO | Copywriter |
| Tv Campaign/Revelaer | Lbci | Lbci Promotion Department |
Links
Case Film URL
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Viral Video URL