| Brand | KHALEEJ TIMES |
| Product/Service | NEWSPAPER |
| Entrant | TBWA\RAAD UAE Dubai, UNITED ARAB EMIRATES |
| Category | CONSUMER SERVICES |
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Entrant Company
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TBWA\RAAD UAE Dubai, UNITED ARAB EMIRATES
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Advertising Agency
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TBWA\RAAD UAE Dubai, UNITED ARAB EMIRATES
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Brief Explanation
As one of the region’s oldest news sources in the Middle East, Khaleej Times needed to stay relevant. So we teamed up with four newspaper staffers to create a banner that automatically creates headlines... inspired by the fortune-cookie wisdom and dubious advice shared on social media everyday.
Share any image, and the Opinionated Banner responds back in seconds – with an opinion you'd definitely find on social media, but NEVER read on the pages of Khaleej Times. The banner with an opinion on everything makes one point abundantly clear - an EDUCATED opinion is based on FACT.
Credits
| Major Steadman |
Tbwa\raad |
Head Of Digital |
| Melanie Clancy |
Tbwa\raad |
Head Of Content |
| Felipe Sona |
Tbwa\raad |
Art Director |
| Sarabjeet Singh |
Tbwa\raad |
Senior Flash Developer |
| Ian Carvalho |
Tbwa\raad |
Group Account Director |
| Felipe Galiano |
Tbwa\raad |
Art Director |
| Rafael Guida |
Tbwa\raad |
Associate Creative Director |
| Verity Mace |
Omd |
Director Planning |
| Sarita Menon |
Khaleej Times |
Marketing Manager |
| Saghir Ahmed Khan |
Khaleej Times |
Senior Vice President Finance/Operations |
| Ramzi Abboud |
Omd |
Executive/Investments |
Links
Case Film URL
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Banner URL
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Additional URL