2013 Winners & Shortlists

THE LAST SUMMER ON EARTH

Bronze
BrandGRAVITY BREWING
Product/ServiceLEBANESE BREW
EntrantINTERESTING TIMES Beirut, LEBANON
CategoryINTEGRATED CAMPAIGN LED BY INTERACTIVE
Entrant Company INTERESTING TIMES Beirut, LEBANON
Advertising Agency INTERESTING TIMES Beirut, LEBANON

Brief Explanation

We used the ‘2012 End of the World’ hype and turned it into the ultimate deadline that would urge people get out of their comfort zones and push each other to do the things they never had the courage to do. All communication directed people to Lebanese Brew's interactive Facebook page where people could download our mobile app that came with a bold bucket list of things to do before summer ends. The app allowed users to bet virtual bottles of Lebanese Brew, and dare their friends to do something brave in order to win beer.

Credits

Name Company Role
Mo Alghossein Interesting Times Creative Director / Partner
Jimmy Francis Interesting Times Creative Director / Partner
Ashraf Mansour Interesting Times Strategic Director / Partner
Wassim Bassil Interesting Times Managing Director / Partner
Tres Colacion Interesting Times Copywriter
Ali El Sayed Interesting Times Art Director
Karim Kazan Interesting Times Creative Director
Anthony Kharat Interesting Times Art Director
Lara Safar Interesting Times Engagement Director
Amer Chamaa Interesting Times Digital Planner
Bahaa Awad Interesting Times Senior Digital Producer
Karam Alghossein Interesting Times Senior Content Producer
Links
Case Film URL   |   Social Media URL   |   Viral Video URL   |   Mobile URL   |   Banner URL   |   Application URL   |   Additional URL 1