2013 Winners & Shortlists
THE LAST SUMMER ON EARTH - FACEBOOK APP
Silver
| Brand | GRAVITY BREWING |
| Product/Service | LEBANESE BREW |
| Entrant | INTERESTING TIMES Beirut, LEBANON |
| Category | COMMUNITY APPLICATIONS |
| Entrant Company | INTERESTING TIMES Beirut, LEBANON |
| Advertising Agency | INTERESTING TIMES Beirut, LEBANON |
Brief Explanation
Lebanese Brew's interactive Facebook page hosted our new app that came with a bold bucket list of things to do before summer ends. The application allowed users to bet virtual bottles of LB, and dare their friends to do something from the Bucket List to win beer. They just had to upload a photo of themselves doing the dare to win the beer! This gave the app a viral component as people were creating their own ‘Last Summer On Earth’ posters by placing the bold campaign messages over their brave photos, treating the photos, and then sharing them with friends! JURY: please open the facebook app in Internet Explorer.Credits
| Name | Company | Role |
|---|---|---|
| Mo Alghossein | Interesting Times | Creative Director / Partner |
| Jimmy Francis | Interesting Times | Creative Director / Partner |
| Ashraf Mansour | Interesting Times | Strategic Director / Partner |
| Wassim Bassil | Interesting Times | Managing Director / Partner |
| Tres Colacion | Interesting Times | Copywriter |
| Ali El Sayed | Interesting Times | Art Director |
| Karim Kazan | Interesting Times | Creative Director |
| Anthony Kharat | Interesting Times | Art Director |
| Lara Safar | Interesting Times | Engagement Director |
| Amer Chamaa | Interesting Times | Digital Planner |
| Bahaa Awad | Interesting Times | Senior Digital Producer |
| Karam Alghossein | Interesting Times | Senior Content Producer |
Links
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Social Media URL