2013 Winners & Shortlists

THE QUEST

BrandAL SAFI DANONE
Product/ServiceSAFIO
EntrantINTERESTING TIMES Beirut, LEBANON
CategoryCONSUMER PRODUCTS
Entrant Company INTERESTING TIMES Beirut, LEBANON
Advertising Agency INTERESTING TIMES Beirut, LEBANON
Advertising Agency 2 SOCIETY 46 Stockholm, SWEDEN

Brief Explanation

The Safio Quest is an online interactive story targeted to kids from 5 to 9 years old who still admire superheroes and aspire to become one. The objective of this game was to create a superhero experience that would engage kids around the health benefits of milk and increase Safio products consumption at the same time. This is why we created a story revolving around the elements that constitute milk, and the power behind each element, thus associating superpowers with health benefits. Also, we created a webcam-scanning interface that would allow kids to scan Safio products and get exclusive content.

Credits

Name Company Role
Wassim Bassil Interesting Times Managing Director
Ashraf Mansour Interesting Times Strategic Director
Jimmy Francis Interesting Times Creative Director
Mo Alghossein Interesting Times Creative Director
Amer Chamaa Interesting Times Planner
Anthony Kharrat Interesting Times Junior Art Director
Bahaa Awad Interesting Times Digital Producer
Karam Alghossein Interesting Times Content Director
Lara Safar Interesting Times Account Director
Links
Website URL