THE RED BULL CLIFF DIVING WORLD SERIES 2012
| Brand | REDBULL |
| Product/Service | REDBULL CLIFF DIVING |
| Entrant | INTERESTING TIMES Beirut, LEBANON |
| Category | CORPORATE INFORMATION |
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Entrant Company
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INTERESTING TIMES Beirut, LEBANON
|
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Advertising Agency
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INTERESTING TIMES Beirut, LEBANON
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Brief Explanation
When we were asked to activate The Cliff Diving final in Oman, we faced an interesting problem. Omanis were familiar with jumping off cliffs, but they had no clue that it was actually a sport. To highlight the difficulty of the dives, we created an application on our microsite that invited users to experience a 27-meter dive. It asked them what would be on their minds as they plummeted towards the water below. The original video was three seconds long, but with every comment (represented via thought bubbles) the video was slowed to demonstrate just how long three-seconds can be!
Credits
| Wassim Bassil |
Interesting Times |
Managing Director |
| Ashraf Mansour |
Interesting Times |
Strategic Director |
| Jimmy Francis |
Interesting Times |
Creative Director |
| Mo Alghossein |
Interesting Times |
Creative Director |
| Tres Colacion |
Interesting Times |
Copy Writer |
| Ali Elsayed |
Interesting Times |
Art Dirtector |
Links
Website URL