2013 Winners & Shortlists

Brief Explanation

In a region where it's taboo to talk about hooking up, Axe in the Gulf decided to sing about it. 2 weeks before Valentines, we released a catchy unorthodox music video asking fans to share details and stories about whom they’d like to ask out. Every weekday we would choose a fan story and write, record, shoot, and release a personalized song for that lucky fan to share with the girl he loves. With over 180,000 views in 2 weeks, and over 1.3 million viral impressions, Axe Wingman has been a huge success in the Gulf. But best of all, we managed to hook up 8 of our fans with the women they love.