2013 Winners & Shortlists

WATERWISE AND POWERWISE KINECT GAMES

BrandREGULATION AND SERVICES BUREAU (RSB)
Product/ServiceWATERWISE AND POWERWISE
EntrantBUT Dubai, UNITED ARAB EMIRATES
CategoryOTHER DIGITAL CHANNELS
Entrant Company BUT Dubai, UNITED ARAB EMIRATES
Advertising Agency BUT Dubai, UNITED ARAB EMIRATES

Brief Explanation

RSB requested us to come up with an interactive concept to showcase their newly launched Waterwise and Powerwise offices that would make their exhibition at the WFES stand out. We proposed two environmental awareness games, using a Microsoft Kinect device to allow visitors to control the games using gestures. The games, going by the name “Are you Powerwise?” and “Are you Waterwise?” were staged in separate booths featuring 3 projection screens on which scenes in and around a house are projected creating a 3D immersive reality with the user in the middle of the play area.

Credits

Name Company Role
Wim Bonjean But General Manager
Marco Raniolo But Digital Director
Kerem Iseri But Lead Programmer
Mahmoud Zadah But Lead Designer
Links
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