| Brand | KHALIL FATTAL & FILS |
| Product/Service | DEWAR'S |
| Entrant | IMPACT BBDO Beirut, LEBANON |
| Category | COMMUNITY APPLICATIONS |
|
Entrant Company
|
IMPACT BBDO Beirut, LEBANON
|
|
Advertising Agency
|
IMPACT BBDO Beirut, LEBANON
|
Brief Explanation
The Worth Doing campaign endorsed by Dewar's aimed to reignite the interest of the Lebanese people in their heritage at loss. Lebanon’s construction came at a high cost and out of 2000 classified old homes in Beirut only 200 remain today. It didn’t take long for the Worth Doing movement to gather militants all over the country.
Through TV and digital activation the campaign became the drive to reinforce heritage protective laws and a fund dedicated to the cause is about to be created. Today, many endangered houses are being revived not just in Beirut, but also across Lebanon. And our campaign is far from over.
Credits
| Walid Kanaan |
Impact Bbdo |
Regional Executive Creative Director |
| Nancy Timani |
Impact Bbdo |
Creative Director |
| Florence Basseux |
Impact Bbdo |
Associate Creative Director |
| Lyna Domiati |
Impact Bbdo |
Art Director |
| Sarah Oweida |
Impact Bbdo |
Copywriter |
| Hala Amiouni |
Impact Bbdo |
Group Account Director |
| Sirine Tueni |
Impact Bbdo |
Account Manager |
| Sabah Baz |
Impact Bbdo |
General Manager |
| Costantinos Kouvares |
Ets. Khalil Fattal/Fils |
Area Manager Levant/Cyprus |
| Naji Hmouda |
Ets. Khalil Fattal/Fils |
Business Unit Manager |
| Elias Francis |
Ets. Khalil Fattal/Fils |
Dewar's Brand Manager |
| Monica Karam |
Social4ce |
Partner/Social Business Strategist |
| Rami Sader |
Bizaroob |
Co-Founder Designer |
Links
Case Film URL
|
Application URL