| Brand | DUBAI ELECTRICITY AND WATER AUTHORITY |
| Product/Service | ENERGY CONSERVATION CAMPAIGN |
| Entrant | CHEIL WORLDWIDE UAE Dubai, UNITED ARAB EMIRATES |
| Category | FUNDRAISING, CHARITIES, APPEALS, NON-PROFIT ORGANISATIONS, PUBLIC HEALTH & SAFETY, PUBLIC AWARENESS |
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Entrant Company
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CHEIL WORLDWIDE UAE Dubai, UNITED ARAB EMIRATES
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Advertising Agency
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CHEIL WORLDWIDE UAE Dubai, UNITED ARAB EMIRATES
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Brief Explanation
Water and electricity consumption in Dubai is high. As part of Dubai’s drive towards sustainable living, the Dubai Electricity and Water Authority (DEWA) wanted to educate residents about making eco-friendly choices, starting with the appliances they buy. We created a page take over on a local classifieds website whereby an “unfriendly” washing machine literally drained all the electricity from the webpage, leaving our audience staring at a dark page. Upon clicking on the banner, the page was restored to normal with a message to choose eco-friendly appliances. The banner really electrified our audience.
Credits
| Andrej Arsenijevic |
Cheil Worldwide |
Creative Director |
| Pablo Javier Salgado |
Cheil Worldwide |
Senior Digital Art Director |
| Mihailo Rsumovic |
Cheil Worldwide |
Digital Designer |
| Samantha Middleton |
Cheil Worldwide |
Copywriter |
| Wael Abdulhadi |
Cheil Worldwide |
Digital Director |
| Jinny Ki |
Cheil Worldwide |
Planning Director |
| Joumana El Hage |
Cheil Worldwide |
Senior Strategic Planner |
| Sari Bou Karroum |
Cheil Worldwide |
Media Buyer |
| Ramzi Hadad |
Cheil Worldwide |
Business Development Director |
| Bosky Cherin |
Cheil Worldwide |
Senior Art Director |
Links
Case Film URL
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Banner URL