2013 Winners & Shortlists

BE AT YOUR BEST

BrandNESTLÉ
Product/ServiceNESTLÉ
EntrantDIGITAL REPUBLIC Cairo, EGYPT
CategoryCONSUMER PRODUCTS
Entrant Company DIGITAL REPUBLIC Cairo, EGYPT
Advertising Agency DIGITAL REPUBLIC Cairo, EGYPT

Brief Explanation

Egyptian women need support and appreciation to make their family life convenient and fun. Knowing there’s very little good quality content online, Nestle created a virtual home for women–a hub they can trust with information on making their home a better one, and be at their best. The website contained information on four main pillars –Best Mom, Best Cook, Best Me, Best Time each one fulfilling a certain side to women at home. It also allowed women to ask questions, have their own avatars – which gave them a sense of belonging on the website, and be at their best.

Credits

Name Company Role
Bassem Diab/Sherine Shoukry Digital Republic Creative Director
Mostafa Awwad Digital Republic Lead Designer
Mohamed Ramez Digital Republic Lead Developer
Iman Mosaad Digital Republic Account Manager
Omar Basha Digital Republic Digital Media Consultant
Links
Case Film URL   |   Website URL