| Brand | SA7I |
| Product/Service | ONLINE ENTERTAINMENT |
| Entrant | JWT Riyadh, SAUDI ARABIA |
| Category | CONSUMER SERVICES |
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Entrant Company
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JWT Riyadh, SAUDI ARABIA
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Advertising Agency
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JWT Riyadh, SAUDI ARABIA
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Brief Explanation
In order to broaden the reach of its Courageous, satirical and lighthearted shows Sa7i has linked its YouTube channel to other social channels in a way to build and amplify Sa7i community.
Facebook and Twitter accounts helped to increase the buzz around Sa7i and inspired the community to interact and discuss the topics by expressing themselves.
In less than a year, Sa7i managed to be one of the most top viewed YouTube channels in KSA, receiving over 80 million views and more than 300,000 subscribers, 36,000 likes on Facebook and a growing Twitter follower’s base of over 300,000.
Credits
| Hashim Hashim |
Jwt |
Managing Director |
| Nicolas Geahchan |
Jwt |
Executive Creative Director |
| Charly Wehbe |
Jwt |
Head Of Channel/Technology Planning |
| Toufic Tawily |
Jwt |
Creative Director |
| Habib Choueifaty |
Jwt |
Senior Account Director |
| Mayassa Mehdi |
Jwt |
Senior Digital Art Director |
| Laurent Wehbe |
Jwt |
Senior User Experience Architect |
| Carl Jreissati |
Jwt |
Account Manager |
| Maher Bardawil |
Arab Reach Media |
Managing Director |
| Ihab Hatoum |
Arab Reach Media |
Head Of Marketing Department |
Links
Case Film URL
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Website URL
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Additional URL