2013 Winners & Shortlists

Brief Explanation

Qualcomm needed a consumer engaging experience campaign to increase awareness of the new range of Snapdragon processors. The interactive stand was equipped with touchscreens, featuring interactive content. During the campaign, consumers would be engaged with series of attractions such as flying devices using mobile phones and interacting with features of products using touchscreens, and learn about how snapdragon processors are used in smartphones. Smartphones were attached to touchscreens to provide visitors with a better understanding of how Snapdragon processors operate and deliver key messages digitally to targeted audiences, an audience measurement was installed to measure audience according to gender, age groups, etc.