Brand | QUALCOMM |
Product/Service | SNAPDRAGON PROCESSORS |
Entrant | AIMS Dubai, UNITED ARAB EMIRATES |
Category | OTHER DIGITAL CHANNELS |
Entrant Company
|
AIMS Dubai, UNITED ARAB EMIRATES
|
Advertising Agency
|
AIMS Dubai, UNITED ARAB EMIRATES
|
Brief Explanation
Qualcomm needed a consumer engaging experience campaign to increase awareness of the new range of Snapdragon processors. The interactive stand was equipped with touchscreens, featuring interactive content. During the campaign, consumers would be engaged with series of attractions such as flying devices using mobile phones and interacting with features of products using touchscreens, and learn about how snapdragon processors are used in smartphones. Smartphones were attached to touchscreens to provide visitors with a better understanding of how Snapdragon processors operate and deliver key messages digitally to targeted audiences, an audience measurement was installed to measure audience according to gender, age groups, etc.
Credits
Ahmed Elridi |
Aims-Advanced Interactive Media Solutions |
Chief Executive Officer |
Ihab Elkhalili |
Qualcomm International |
Head Of Mea Operations |
Ramez Youssef |
Qualcomm International |
Senior Marketing Manager |
Hana Aydemirova |
Pr Executive |
Public Relations Executive |
Links
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