2013 Winners & Shortlists

Brief Explanation

Délisso specialized in milk products, wants to launch a civic action « Put a smile on a child’s face ». The operation consisted of donating 20 millimes for every Délisso pack bought, to the fitting and decoration of pediatric services.  The brief is about developing a Digital activation in order to raise awareness around the brand's action. The idea:  was to make it possible to participate in the action without buying the product, and simply by participating in the decoration of the pediatric service. we made it possible to draw on a banner, and use these drawings to decorate pediatric services.