PURINA FANCY FEAST ROYALE UAE LAUNCH
| Brand | PURINA PETCARE, NESTLÉ MIDDLE EAST |
| Product/Service | FANCY FEAST ROYALE |
| Entrant | THE ONLINE PROJECT Dubai, UNITED ARAB EMIRATES |
| Category | VIRAL AND EMAIL MARKETING |
|
Entrant Company
|
THE ONLINE PROJECT Dubai, UNITED ARAB EMIRATES
|
|
Media Agency
|
THE ONLINE PROJECT Dubai, UNITED ARAB EMIRATES
|
Brief Explanation
To build anticipation and excitement among the target audience for the launch of Fancy Feast Royale in the UAE, the launch was executed in two phases. The teasing phase: a butler hand delivered an exclusive sample to our most active fans and we posted teasing content daily for ten days. The big reveal: the revealer was posted and the Royale tab was launched. The tab provided information about the product and fans registered to win a free sample delivered by the butler.
Results:
Product awareness, fostered advocacy, over sold product's target sales in the month of activity.
Credits
| Joseph Sindaha |
Nestlé Middle East |
Digital Marketing Manager |
| Nisreen Shawwwa |
The Online Project |
Head Of Client Servicing |
| Tara Mubaidin |
The Online Project |
Community Manager |
| Dima Shahin |
The Online Project |
Senior Project Manager |
| Nourhan Hassan |
Nestlé Middle East |
Marketing Coordinator |
| Therese Hundt |
Nestlé Middle East |
Brand Manager |
Links
Entry URL
|
Additional URL