A VERY PUBLIC DISPLAY OF AFFECTION - THE MEN WHO SHARED THEIR LOVE WITH MILLIONS
| Brand | UNILEVER |
| Product/Service | DOVE MEN+ CARE |
| Entrant | MEMAC OGILVY Dubai, UNITED ARAB EMIRATES |
| Category | VIRAL AND EMAIL MARKETING |
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Entrant Company
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MEMAC OGILVY Dubai, UNITED ARAB EMIRATES
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Advertising Agency
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MEMAC OGILVY Dubai, UNITED ARAB EMIRATES
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Brief Explanation
Men in this region are always portrayed as hard, manly men. Believing that “Real Men Care and they show it”, Dove invited men to create a message of love and care and surprise their loved ones on a public stage. It was screened prior to the blockbuster they had come to the cinema to watch.
The wives were all shocked and genuinely touched.
Their families, hundreds of cinemagoers, and more than 2 million people on YouTube were so pleasantly surprised, they spread the message of love and care for us.
It went viral and to date, it has touched 4.7 million people and reassured men that it’s ok to show their caring side in public.
Credits
| Ben Knight |
Ogilvyaction |
Creative Director |
| Logan Allanson |
Ogilvyaction |
Art Director |
| James Bisset |
Ogilvyaction |
Copywriter |
| Lina Safstrom |
Ogilvyaction |
Copywriter |
| Amelia Nurul |
Ogilvyaction |
Designer |
| Vaquas Alvi |
Ogilvyaction |
Business Unit Director |
| Abeer Elyan |
Ogilvyaction |
Account Manager |
| Basim Ishhtiaq Ahmed |
Ogilvyaction |
Account Executive |
| Richard Lackey |
Mudville |
Cameraman |
| Harry Jansen Rich |
Mudville |
Cameraman |
Links
Case Film URL
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Viral Video URL