2013 Winners & Shortlists

SHOCKINGLY TRUTHFUL CLASSIFIEDS

BrandHELPING HANDS UAE
Product/ServiceHELPING HANDS UAE
EntrantMEMAC OGILVY Dubai, UNITED ARAB EMIRATES
CategoryFUNDRAISING, CHARITIES, APPEALS, NON-PROFIT ORGANISATIONS, PUBLIC HEALTH & SAFETY, PUBLIC AWARENESS
Entrant Company MEMAC OGILVY Dubai, UNITED ARAB EMIRATES
Advertising Agency MEMAC OGILVY Dubai, UNITED ARAB EMIRATES

Brief Explanation

Insight: With a 13.5% surge in property prices over the past year, Dubai is the world’s strongest housing market. People are on the lookout again for better housing, yet they are oblivious to how labourers live in camps. Task: Helping Hands is a local charity that wanted to expose the harsh living conditions of labourers. How? In a country where media is monitored. Idea: By going undercover. We posted false luxury villa ads on one of the region’s biggest housing portals - GNADS4U.com. As home-seekers clicked for more images, we shocked them with a reality they never knew existed in Dubai.

Credits

Name Company Role
Rodrigo Mavu Memac Ogilvy Other
Bhumi Doshi Memac Ogilvy Account Manager
Tarek Shawki Memac Ogilvy Account Director
Sabia Fatayri Memac Ogilvy Art Director
Kareem Shuhaibar Memac Ogilvy Copywriter
Sascha Kuntze Memac Ogilvy Associate Creative Director
Ramzi Moutran Memac Ogilvy Creative Director
Links
Case Film URL   |   Additional URL