2013 Winners & Shortlists

CLEVER GIRL

BrandLAMIA GOUDA
Product/ServiceLAMIA GOUDA
EntrantOMAR HILAL Cairo, EGYPT
CategoryINTEGRATED CAMPAIGN LED BY INTERACTIVE
Entrant Company OMAR HILAL Cairo, EGYPT
Advertising Agency OMAR HILAL Cairo, EGYPT

Brief Explanation

Lamia Gouda, a budding actress and comedienne was jobless. To get her noticed, we used Viral, Digital, mobile, and social media, to create the world's first advertising campaign designed to get someone a job ! Cheesy Egyptians infomercials, and sleazy action films with femme-fatale leads, have a massive cult following, and are a great source for laughs. This inspired us to showcase Lamia’s versatility in an infomercial that sold her as an incredibly versatile product called ‘El-lahlouba’ (or Clever Girl) ! The Viral invited viewers to visit her website "Lamianeedsajob.com" to download her CV, A mobile game titled 'Lamia goes to Hollywood', and finally , "Lamia's Faces': an Online Emoticons app, with expressions unique to Egyptians portrayed by Lamia, further displaying her wit and acting skills.

Credits

Name Company Role
Mohannad Ali Website Designer
Nurah Farahat Appduction Studios Game Designer
Maged Mazniger Appduction Studios Game Developer
Shehab Elnoury Appductions Studios Game Developer
Hussien Shabban Limelight Photographer
Ahmed Hafez Gravity Editor
Lamia Gouda Concept/Copywriter
Omar Hilal Omar Hilal Creative Director/Director/Producer/Writer
Links
Case Film URL   |   Website URL   |   Game URL   |   Video URL   |   Video URL