2013 Winners & Shortlists

MINI CREATIVE APP

BrandBEL GROUP / PICON SPREADABLE CHEESE
Product/ServicePICON SPREADABLE CHEESE
EntrantLEO BURNETT BEIRUT, LEBANON
CategoryGAMES
Entrant Company LEO BURNETT BEIRUT, LEBANON
Advertising Agency LEO BURNETT BEIRUT, LEBANON

Brief Explanation

Offering kids a destination where they can express themselves and showcase their creativity was the objective of this application. The idea behind the activation was inspired by Picon’s new recipe that stimulates the Body and Mind. The app offered kids a digital canvas to express themselves whilst using packaging components. The app memorizes the users actions building their creations and offered a learning playback for the ones who preview it. Click on any creation and watch it come to life the way the kids built it. With x unique visits, x number of submissions, x time spent on the app the activation was a major success recruiting x new fans form Lebanon only and primarily aged 13 to 24.

Credits

Name Company Role
Bechara Mouzannar Leo Burnett Beirut Chief Creative Officer
Malek Ghorayeb Leo Burnett Beirut Regional Executive Creative Director
Tania Saleh Leo Burnett Beirut Associated Creative Director
Samer Shoueiry Leo Burnett Beirut Digital Director
Nayla Baaklini Leo Burnett Beirut Art Director
Roula Haddad Leo Burnett Beirut Social Media Analyst
Peter Mouracade Leo Burnett Beirut Group Communication Director
Hisham Kekhia Leo Burnett Beirut Communication Supervisor
Misbah Natour Leo Burnett Beirut Communication Executive
Philippe Araman Leo Burnett Beirut Digital Strategist
Links
Game URL