2013 Winners & Shortlists

LIGHT RACER

BrandENERGIZER
Product/ServiceBATTERIES
EntrantTBWA\RAAD UAE Dubai, UNITED ARAB EMIRATES
CategoryOTHER DIGITAL CHANNELS
Entrant Company TBWA\RAAD UAE Dubai, UNITED ARAB EMIRATES
Advertising Agency TBWA\RAAD UAE Dubai, UNITED ARAB EMIRATES
Advertising Agency 2 INTEGER Dubai, UNITED ARAB EMIRATES

Brief Explanation

Energizer wanted people to experience its new brand platform 'that's positivenergy'. Worldwide, they held Night Races to raise money for solar lights in remote villages. Our challenge was to target families and young professionals in countries like Saudi Arabia, Qatar and Kuwait, where running outdoors in the 45°C summer would never work. How could we get them to feel the positive energy from batteries? Yes, batteries. Light Racer is the region's first Kinect-based game, where mall-goers become Mr Energizer and light up the world of toys, cameras, etc. Batteries are the ‘power-ups’ and final scores and photos are shared on Facebook.

Credits

Name Company Role
Preethi Mariappan Tbwa\raad Head of Digital
Sandeep Fernandes Tbwa\raad Creative Director\copywriter
Daniel Djarmati Tbwa\raad Associate Creative Director\art Director
Juan Behrens Tbwa\raad Motion Designer
Sarabjeet Singh Tbwa\raad Senior Interactive Developer
Navin Chauhan Tbwa\raad Technical Lead
Felipe Sona Tbwa\raad Digital Art Director
Ian Carvalho Tbwa\raad Group Account Director
Sharmeely Brito Tbwa\raad Account Director
Weam Elhila Tbwa\raad Senior Account Executive
Nassim Nasr Integer General Manager
Craig Williams Energizer Middle East/Africa Commercial Director - Middle East And Africa
Khalid Peerzada Energizer Middle East/Africa Marketing Manager
Angelina Ang Energizer Middle East/Africa Product Manager
Rupal Kamat Energizer Middle East/Africa Asst Product Manager
Zain Sheikh Energizer Middle East/Africa Marketing Coordinator
Martin Lever Tbwa\raad Executive Creative Director
Links
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