2013 Winners & Shortlists

HELPING PARENTS FIND THEIR WAY

BrandJOHNSON & JOHNSON MIDDLE EAST
Product/ServiceJOHNSON'S BABY MICROSITE
EntrantIMPACT BBDO Dubai, UNITED ARAB EMIRATES
CategoryCONSUMER SERVICES
Entrant Company IMPACT BBDO Dubai, UNITED ARAB EMIRATES
Advertising Agency IMPACT BBDO Dubai, UNITED ARAB EMIRATES

Brief Explanation

When a baby is born into the world, everything changes. Parents become solely responsible for the love and care of another person, their tiny new miracle. As beautiful as it seems, new parents can find themselves feeling totally lost and overwhelmed by their new responsibility. This concept plays on this, and shows parents stranded in environments such as the Arctic Circle to exaggerate the feeling of being abandoned and not knowing where to turn. The brand plays the role at helping lost parents find their way by providing guidance and information. Through a simple click to zoom banner that dramatizes the situation, the viewer is redirected to the johnsonbabyme website, full of tips and tricks to help them navigate the difficult seas of parenthood.

Credits

Name Company Role
Fouad Abdel Malak Impact Bbdo Executive Creative Director
Jorge Thauby Impact Bbdo Associate Creative Director
Carolyne Nailer Impact Bbdo Copywriter
Marie Claire Maalouf Impact Bbdo Art Director
Taraka Tennakoon Impact Proximity Art Director
Talal Sheikh Elard Impact Bbdo General Manager
Leen Fakheriddin Impact Bbdo Account Director
Haris Khan Impact Proximity Flash Developer
Links
Banner URL   |   Entry URL