| Brand | MERCEDES-BENZ |
| Product/Service | S CLASS |
| Entrant | IMPACT BBDO Dubai, UNITED ARAB EMIRATES |
| Category | CONSUMER PRODUCTS |
|
Entrant Company
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IMPACT BBDO Dubai, UNITED ARAB EMIRATES
|
|
Advertising Agency
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IMPACT BBDO Dubai, UNITED ARAB EMIRATES
|
Brief Explanation
To highlight the benefit of the Night View Assist Plus feature in the new S-Class, we created a banner that was completely black. In order to reveal the messaging, the user was prompted to roll over, causing the banner to expand and the NVA+ to activate, exposing the text.
Thus we revealed the messaging in the same way NVA+ would reveal unseen objects in the dark, showcasing its effectiveness in a simple, effective manner. And encouraging safety-minded customers to consider the S Class as their next vehicle of choice.
Credits
| Fouad Abdel Malak |
Impact Bbdo Dubai |
Executive Creative Director |
| Carolyne Nailer |
Impact Bbdo Dubai |
Creative Group Head |
| Taraka Tennakoon |
Impact Proximity |
Art Director |
| Syed Azeem Afzal |
Impact Proximity |
Head Of Innovation |
| Seb Buckley |
Impact Bbdo Dubai |
Regional Account Director |
| Benjamin Schwartz |
Impact Proximity |
Account Manager |
| Haris Khan |
Impact Proximity |
Flash Developer |
| Jorge Thauby |
Impact Bbdo |
Associate Creative Director |
Links
Entry URL