2013 Winners & Shortlists

FLAVOR ME

BrandPEPSI SNACKS
Product/ServiceLAY'S
EntrantIMPACT BBDO Dubai, UNITED ARAB EMIRATES
CategoryCONSUMER PRODUCTS
Entrant Company IMPACT BBDO Dubai, UNITED ARAB EMIRATES
Advertising Agency IMPACT BBDO Dubai, UNITED ARAB EMIRATES

Brief Explanation

Lay’s decided to launch a flavor based on consumer’s votes. Therefore, Liza Lays was born, a bubbly potato that was looking for her soulmate. A platform was created for users to submit their choices on a daily basis. Weekly and grand incentives were given out as a thank you for regular participants. Supporting apps such as “Create your own pack” were created online and on mobile to give users the chance to customize their flavor and see how it looks like on a pack. This activation created a great social engagement as it placed the brand closer to customer’s needs.

Credits

Name Company Role
Oussama Gholmieh Impact Proximity General Manager
Richard Mcbeath Impact Proximity Digital Director
Rishna Patel Impact Proximity Senior Account Manager
Jad Ammouri Impact Proximity Account Manager
Barna Szoke Impact Proximity Art Director
Faith Malimban Impact Proximity User Experience Specialist
Wim Coetzee Impact Proximity Technical Lead
Huzaif Ali Waqar Impact Proximity Frontend Developer
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