2013 Winners & Shortlists

Brief Explanation

Family is highly important to people in the region, particularly those raising their own. Over the years however, individual time is consumed by work and technology, making quality family time a rare event. Last year, McDonald's launched its Family Time Forever initiative, to create awareness about the issue. This year, we wanted people to do something about it. McDonald's introduced 'A Day Offline', an annual initiative which encourages families across the GCC to participate by turning off their mobile phones, computers and television sets for one entire day on Friday September 28th, and spend time together as a family instead.