| Brand | KRAFT EGYPT |
| Product/Service | TRIDENT |
| Entrant | JWT CAIRO, EGYPT |
| Category | GAMES |
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Entrant Company
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JWT CAIRO, EGYPT
|
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Advertising Agency
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JWT CAIRO, EGYPT
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Brief Explanation
Trident is a well established brand in the Egyptian market, it was introduced in the slabs format and it stands for the long lasting flavor.
After checking our target habits and inspirations, We created the Timenator game which was the longest online game competition to test participants endurance. 10 participants had the opportunity to win a trip to the destination they unlock during their long lasting Journey.
Total brand awareness grew to 51% and spontaneous awareness to 18%.
Trident Blister has overachieved target by 10%.
Fan page grew rapidly from 0-150K in 3 months.
Credits
| Sameh George |
Jwt |
Acd |
| Youssef Gadalla |
Jwt |
Acd |
| Baher Raouf |
Jwt |
S. Art Director |
| Moataz Safaar |
Jwt |
Art Director |
| Tarek Aly |
Zanad |
Director |
| Shorouk Magdy |
Asap Productions |
Producer |
| Dina Tewfik |
Jwt |
Digital Director |
| Shady Abdel Aziz |
Jwt |
Producer |
| Heba Abdel Monsef |
Jwt |
Account Director |
| Mai El-Attar |
Jwt |
Senior Account Executive |
Links
Case Film URL
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Game URL