2013 Winners & Shortlists

LIVE STREAMING EGYPT

Silver
BrandEGYPT TOURIST AUTHORITY
Product/ServiceEGYPT
EntrantJWT CAIRO, EGYPT
CategoryOTHER DIGITAL CHANNELS
Entrant Company JWT CAIRO, EGYPT
Advertising Agency JWT CAIRO, EGYPT

Brief Explanation

ITB Berlin Live feeds from Egypt to Berlin Using the online live streaming technology; live feeds of the people, and Egypt's main hotspots were streamed on a large screen at the entrance of the Egyptian booth, confirming that Egypt is safe and secure. Airing was from four prime tourist destinations Cairo, Red sea, Luxor and Aswan. Twitter tickers with inviting messages from Egyptians and Egypt supporters were displayed on the LED screens that were framing the booth’s entrances. Visitors were also encouraged to interact by sending in tweets of their own to show their support!

Credits

Name Company Role
Rasha Georgy JWT Cairo Business Director
Ahmed Helal JWT Cairo Digital Project Manager
Ibrahim Islam JWT Cairo Senior Art Director
Aref Fakhoury JWT Cairo Account Manager
Nadia Hegazy JWT Cairo Senior Account Executive
Shaimaa El Hout JWT Cairo Account Director
Links
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