| Brand | NOKIA EGYPT |
| Product/Service | NOKIA ASHA QWERTY RANGE |
| Entrant | JWT CAIRO, EGYPT |
| Category | VIRAL AND EMAIL MARKETING |
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Entrant Company
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JWT CAIRO, EGYPT
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Advertising Agency
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JWT CAIRO, EGYPT
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Brief Explanation
We created a social digital game where socializers channel their dares through social networks to “ASHA Man”; who is a mere representation of the target’s own daring spirit. Knowing the targets psychographics, we created an incentive, which is social recognition and a chance to win an ASHA QWERTY device. We invited the target via TVC to Nokia Egypt's Facebook page where they can send their challenges directly to AM; to pick the most daring ones to carry out. Once chosen, we bring these challenges live through shooting them and uploading the films on Nokia’s FB page as the final prize.
Credits
| Mai Azmy |
JWT Cairo |
Business Director |
| Sally Ezzat |
JWT Cairo |
Account Manager |
| Hassan El Sada |
JWT Cairo |
Account Manager |
| Hassan Mahfouz |
JWT Cairo |
Agency Producer |
| Tameem Youness |
JWT Cairo |
Creative Director |
| Amr Hadad |
JWT Cairo |
Art Director |
| Tarek El Ganeiny |
Tvision |
Producer |
| Mohamed Hammady |
JWT Cairo |
Creative Director |
Links
Case Film URL
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Social Media URL
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Application URL