2013 Winners & Shortlists
MAXIBON'S BIG BITE
Silver
| Brand | NESTLÉ EGYPT |
| Product/Service | MAXIBON |
| Entrant | JWT CAIRO, EGYPT |
| Category | VIRAL AND EMAIL MARKETING |
| Entrant Company | JWT CAIRO, EGYPT |
| Advertising Agency | JWT CAIRO, EGYPT |
Brief Explanation
Maxibon, a new product innovation from Nestle Ice cream that gives the maximum refreshing hunger-fill, has launched in Egypt this Ramadan 2012. Launching the over-sized product & targeting it towards teens who are hungry for life & are willing to do anything to prove that they’re old enough was definitely a challenge. Hence, we positioned the Maxibon eaters as those who can bite the maximum out of fun and played on the Bite by magnifying its role in the drama.Credits
| Name | Company | Role |
|---|---|---|
| Tameem Youness | JWT Cairo | Creative Director |
| Mohamed Hammady | JWT Cairo | Creative Director |
| Amr Haddad | JWT Cairo | Art Director |
| Mahmoud Elhosseiny | JWT Cairo | Art Director |
| Mai Azmy | JWT Cairo | Business Director |
| Nada Kamel | JWT Cairo | Senior Account Manager |
| Aly Seif Elnasr | JWT Cairo | Senior Account Executive |
| Hatem Elkashef | JWT Cairo | Planning Director |
| Khaled Zaki | JWT Cairo | Producer |
| Ali Ali | Director | |
| Mohamed Abdel Bary | JWT Cairo | Copywriter |
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