| Brand | NESTLÉ |
| Product/Service | NESTLÉ |
| Entrant | DIGITAL REPUBLIC Cairo, EGYPT |
| Category | INTEGRATED CAMPAIGN LED BY INTERACTIVE |
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Entrant Company
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DIGITAL REPUBLIC Cairo, EGYPT
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Advertising Agency
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DIGITAL REPUBLIC Cairo, EGYPT
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Brief Explanation
Egyptian women need support and appreciation to make their family life convenient and fun. Knowing there’s very little good quality content online, Nestle created a virtual home for women – a hub they can trust with information on making their home a better one, and Be at Their Best. With the website being the source of help and information, we created a competition on Facebook to add a little fun, promote the website, and make the women connect with the brand. The web banners tied the whole campaign together, promoting both the Facebook competition and the website.
Credits
| Bassem Diab/Sherine Shoukry |
Digital Republic |
Creative Director |
| Iman Mosaad |
Digital Republic |
Account Manager |
| Asmaa Yehia |
Digital Republic |
Art Director |
| Mostafa Awwad |
Digital Republic |
Lead Designer |
| Mohamed Ramez |
Digital Republic |
Development Team Lead |
| Ahdab Badr |
Digital Republic |
Digital Media Manager |
| Mostafa Kerdani |
Digital Republic |
Copywriter |
| Omar Basha |
Digital Republic |
Digital Media Consultant |
| Ibrahim Ahmed |
Digital Republic |
Web Developer |
| Islam Ahmed |
Digital Republic |
Flash Developer |
| Nour Turner |
Digital Republic |
Social Media Specialist |
| Maram Arafat |
Digital Republic |
Social Media Specialist |
Links
Case Film URL
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Website URL
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Social Media URL
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Banner URL
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Additional URL 1