| Brand | McDONALD'S |
| Product/Service | THE SPARE CHANGE MENU |
| Entrant | DIGITAL REPUBLIC Cairo, EGYPT |
| Category | GAMES |
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Entrant Company
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DIGITAL REPUBLIC Cairo, EGYPT
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Advertising Agency
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DIGITAL REPUBLIC Cairo, EGYPT
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Brief Explanation
McDonald’s had to raise some prices during rough economic times. This meant that their popular ‘LE 5 Menu’ had to suffer changes as well. The menu was changed to the 'Spare Change Menu', meaning that they will still be able to afford it with their spare change. To avoid the backlash online, we created a game that lets them play, collect spare change coins, and have these coins translated into real money they can exchange with anything from the menu. This eases the price hike hit as they enjoy the game and reap benefits in return.
Credits
| Bassem Diab/Sherine Shoukry |
Digital Republic |
Creative Director |
| Bassem Diab |
Digital Republic |
Art Director |
| Sherine Shoukry |
Digital Republic |
Copywriter |
| Eslam Ahmed |
Digital Republic |
Flash Developer |
| Ibrahim Mohamed |
Digital Republic |
Web Developer |
| Ahmed Fouad |
Digital Republic |
Flash Animator |
| Ismail Ternawly |
Digital Republic |
Head Of Accounts |
| Hassan Daoud |
Digital Republic |
Digital Media Consultant |
Links
Case Film URL
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Game URL
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Additional URL