2013 Winners & Shortlists

Brief Explanation

Iftar dinner used to be one of the most important moments for Tunisian families during Ramdan. But what about all other people that have to work during that time; nurses, police men, firefighters, etc? Randa, a pasta brand whose mission is to cherish people, wanted to engage their community members by making them participate on a socially good operation called “Liki Wakkel”. A facebook application that transforms fans “Likes” into free meals for those who work during the Iftar dinner and for people who cannot afford to have a decent one. Now tunisians can cherish each other through Randa.