| Brand | INWI |
| Product/Service | BRAND COMMUNICATION |
| Entrant | INWI Casablanca, MOROCCO |
| Category | INTEGRATED CAMPAIGN LED BY INTERACTIVE |
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Entrant Company
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INWI Casablanca, MOROCCO
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Advertising Agency
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INWI Casablanca, MOROCCO
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Brief Explanation
inwi Moroccan telecom operator wanted to capture the target of 15/25 years old who is watching less and less national TV (only 6 hours per week). We decide to launch the first Moroccan web-series: Switchers. It became the brand content MOST viewed in Africa in 2012 with more than 14 million views !
Credits
| Serge Barreau |
Ogilvy/Mather (Saga Communication) |
Art Director |
| Driss Ennaji |
Sigma |
Producer |
| Naoufal Errafik |
Inwi |
Brand Manager Inwi |
Links
Case Film URL
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Website URL
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Video URL
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