2013 Winners & Shortlists

THE FINE PRINT

BrandFUTURE INSURANCE
Product/ServiceINSURANCE BROKER SERVICES
EntrantWUNDERMAN DUBAI, UNITED ARAB EMIRATES
CategoryCONSUMER SERVICES
Entrant Company WUNDERMAN DUBAI, UNITED ARAB EMIRATES
Advertising Agency WUNDERMAN DUBAI, UNITED ARAB EMIRATES

Brief Explanation

People fear the complexity of insurance fine print. Our client, an insurance broker, likes to clearly spell out the fine print for customers, reassuring them. To engage our audience we made use of a medium that is usually bold – web banners. Here we began a conversation with tiny font. However, we provided a tool; a magnifying glass that when clicked would not only make the text bigger, but change the words to ultimately relay one conclusive message - that Future Insurance is about taking fine print, and explaining it in large.

Credits

Name Company Role
Kerry Platts Wunderman Executive Creative Director
Richa Khan Wunderman Associate Creative Director
Lina Nader Wunderman Art Director
Fernando Miranda Wunderman Copywriter
Dhaval Desai Tattoo Technical Director
Satya Srinivasa Babu Tattoo Flash Developer
Yasmin Al Aswad Wunderman Account Manager
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