2013 Winners & Shortlists

ITALIANIZE THIS!

BrandROSSOVIVO
Product/ServicePIZZA
EntrantWUNDERMAN DUBAI, UNITED ARAB EMIRATES
CategoryCONSUMER PRODUCTS
Entrant Company WUNDERMAN DUBAI, UNITED ARAB EMIRATES
Advertising Agency WUNDERMAN DUBAI, UNITED ARAB EMIRATES

Brief Explanation

Everyone associates pizza with Italy. It’s become so cliché that people no longer realize what’s authentic and what’s not. Our client has a true Italian Pizza offering – led by an Italian owner, Italian chef and Italian oven maker; even the oven bricks at the pizzeria have been flown in from Naples, Italy. To communicate to true food aficionados about our this authentic offering, we used a rich media banner to create a fake Italian experience, that would bring attention to our client’s true Italian one.

Credits

Name Company Role
Kerry Platts Wunderman Executive Creative Director
Richa Khan Wunderman Associate Creative Director
Lina Nader Wunderman Art Director
Fernando Miranda Wunderman Copywriter
Dhaval Desai Tattoo Technical Director
Satya Srinivasa Babu Tattoo Flash Developer
Arif Akhter Wunderman Artworker
Nuzhat Merchant Ali Wunderman Associate Account Director
Links
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