2013 Winners & Shortlists

UNIVERSITY APP CHALLENGE

BrandNOKIA
Product/ServiceUNIVERSITY APP CHALLENGE
EntrantWUNDERMAN DUBAI, UNITED ARAB EMIRATES
CategoryCORPORATE INFORMATION
Entrant Company WUNDERMAN DUBAI, UNITED ARAB EMIRATES
Advertising Agency WUNDERMAN DUBAI, UNITED ARAB EMIRATES

Brief Explanation

Nokia launched the University App Challenge for student developers in the UAE. Students had to create locally relevant apps for Nokia smartphones. Since students, especially developers, are highly competitive, we created an online banner campaign that connects two students in real time so they can battle with robots or space crafts. Banners were placed on university websites and relevant sites like Wired.com. The games were played by more than 25 thousand users. Over 300 students registered, twice as much as Nokia anticipated. The competition was so successful that Nokia decided to make it an annual event.

Credits

Name Company Role
Kerry Platts Wunderman Dubai Creative Director
Richa Khan Wunderman Dubai Associate Creative Director
Leo Ehrlich Wunderman Dubai Senior Art Director
Brian De Guzman Wunderman Dubai Senior Copywriter
Abdullahi Noor Wunderman Dubai Interactive Manager
Manuel Schmidt Wunderman Dubai Account Director
Dhaval Desai Tattoo Technical Director
Jay Desai Tattoo Managing Director
Kranti Dega Tattoo Developer
Links
Case Film URL   |   Banner URL