| Brand | SAMSUNG |
| Product/Service | GALAXY DUOS |
| Entrant | CHEIL WORLDWIDE UAE Dubai, UNITED ARAB EMIRATES |
| Category | HOUSEHOLD, HOME APPLIANCES & FURNISHINGS, HOME ELECTRONICS & AUDIO-VISUAL |
|
Entrant Company
|
CHEIL WORLDWIDE UAE Dubai, UNITED ARAB EMIRATES
|
|
Advertising Agency
|
CHEIL WORLDWIDE UAE Dubai, UNITED ARAB EMIRATES
|
|
Production Company
|
THE TALKIES Dubai, UNITED ARAB EMIRATES
|
Brief Explanation
Youth in the MENA region are price savvy; in order to maximize on deals offered by various cellular networks, they usually carry around more than one SIM card. They also do this to manage their personal lives - one SIM for family, one SIM for friends. Smart, but not always the most convenient solution (especially if you lose one). We needed to create an entertaining campaign, communicating a Smart dual SIM phone. Through the use of TV, we were able to visually illustrate that when you switch between SIMS you were able to switch between the different sides of your personality quickly.
Credits
| Andrej Arsenijevic |
Creative Director |
| Samantha Middleton |
Copywriter |
| Tamer El Sawi |
Art Director |
| Mayssa Azem |
Agency Producer |
| Jun Choi/Sarah Abodouma |
Advertiser's Supervisor |
| Taymour El Aasar/Sabine Farah |
Producer |
| Ali Ali |
Director |
| Optix |
Post Production |
| Optix |
Animation |
| Mais Al Shawahin |
Account Manager |
| Optix |
EditingCompany |