| Brand | MUBADALA |
| Product/Service | AWARENESS CAMPAIGN |
| Entrant | MUBADALA Abu Dhabi, UNITED ARAB EMIRATES |
| Category | BANKING, INVESTMENT & INSURANCE |
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Entrant Company
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MUBADALA Abu Dhabi, UNITED ARAB EMIRATES
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Advertising Agency
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ALL ABOUT BRANDS Abu Dhabi, UNITED ARAB EMIRATES
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Production Company
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BOOMTOWN PRODUCTIONS Dubai, UNITED ARAB EMIRATES
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Brief Explanation
This piece, like all films that make up the Mubadala campaign, starts with a human emotion, working backwards through a personal narrative before arriving back in Abu Dhabi to reveal Mubadala's investment as the source of the emotion via the new Y1B satellite.
We see the far-reaching impact of Yahsat, a Mubadala company, is one of the region’s leading satellite communications companies. This commercial was filmed in Nairobi, Kenya, and shows the difference easy access to mobile and internet communications can make to everyday life in Kenya.
Credits
| Mark Rollinson |
Chief Creative Officer |
| Simon Impey |
Executive Creative Director |
| Simon Impey |
Creative Director |
| Simon Impey |
Copywriter |
| Simon Impey |
Art Director |
| Joseph Pritchard |
Agency Producer |
| Alex Brown |
Account Supervisor |
| Moadh Bukhash |
Advertiser's Supervisor |
| Peter Simons |
Producer |
| Hadi |
Director |
| Suresh Nair |
Editor |
| Boomtown Productions |
Post Production |
| Bkp Music |
Music |
| Joseph Pritchard |
Account Manager |
| Stoeps Langensteiner |
Cinematographer |
| Stoeps Langensteiner |
Director Of Photography |
| Boomtown Productions |
EditingCompany |
| Shane Martin |
Other Credits |