2013 Winners & Shortlists

PHOTO

BrandMUBADALA
Product/ServiceAWARENESS CAMPAIGN
EntrantMUBADALA Abu Dhabi, UNITED ARAB EMIRATES
CategoryBANKING, INVESTMENT & INSURANCE
Entrant Company MUBADALA Abu Dhabi, UNITED ARAB EMIRATES
Advertising Agency MUBADALA Abu Dhabi, UNITED ARAB EMIRATES
Production Company BOOMTOWN PRODUCTIONS Dubai, UNITED ARAB EMIRATES

Brief Explanation

This piece, like all films that make up the Mubadala campaign, starts with a human emotion, working backwards through a personal narrative before arriving back in Abu Dhabi to reveal Mubadala's investment as the source of the emotion via its semiconductor technology. Here we see the far reaching impact of GlobalFoundries, a Mubadala company, which is one of the world's largest producers of semiconductors.

Credits

Name Role
Mark Rollinson Chief Creative Officer
Simon Impey Executive Creative Director
Simon Impey Creative Director
Simon Impey Copywriter
Simon Impey Art Director
Joseph Pritchard Agency Producer
Alex Brown Account Supervisor
Moadh Bukhash Advertiser's Supervisor
Peter Simons Producer
Hadi Director
Suresh Nair Editor
Boomtown Productions Post Production
Bkp Music Music
Joseph Pritchard Account Manager
Stoeps Langensteiner Cinematographer
Stoeps Langensteiner Director Of Photography
Boomtown Productions EditingCompany
Shane Martin Other Credits