2013 Winners & Shortlists

DON'T RAPE NATURE

BrandGREEN PARTY OF LEBANON
Product/ServiceGREEN PARTY OF LEBANON
EntrantLOWE MENA Dubai, UNITED ARAB EMIRATES
CategoryPUBLIC HEALTH & SAFETY, PUBLIC AWARENESS, FUNDRAISING AND APPEALS
Entrant Company LOWE MENA Dubai, UNITED ARAB EMIRATES
Advertising Agency LOWE MENA Dubai, UNITED ARAB EMIRATES

Brief Explanation

Every time a tree is cut down, nature loses a part of herself. Made for The Green Party in Lebanon to create awareness during the winter when the cutting of trees is generally high, the film depicts the intense suffering of a tree while being chopped down, through the use of actual, traumatic screams of pain of a person being tortured and raped.

Credits

Name Role
Mounir Harfouche Chief Creative Officer
Elie Azzam Agency Producer
Ellie Azzam Producer
Ellie Azzam Director