| Brand | LE CHARCUTIER |
| Product/Service | SUPERMARKET |
| Entrant | MEMAC OGILVY & MATHER Beirut, LEBANON |
| Category | RETAIL STORES, RESTAURANTS & FAST FOOD OUTLETS |
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Entrant Company
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MEMAC OGILVY & MATHER Beirut, LEBANON
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Advertising Agency
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MEMAC OGILVY & MATHER Beirut, LEBANON
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Production Company
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WAHM PRODUCTIONS Beirut, LEBANON
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Brief Explanation
Le Charcutier Supermarket is well known to be the value for money "people's supermarket". Rents are known to be very expensive in Lebanon, and at the end of every month when the landlord starts to ask for his money it is typical for the Lebanese to start panicking and trying to postpone or evade paying the rent. This advert is a parody on this subject, focusing on Le Charcutier Supermarket as a people friendly supermarket and the savior of these common situations by launching a 300 million Lebanese Lira cash promotion to help people pay their rents and cover their other daily common expenses.
Credits
| Moe Minkara |
Executive Creative Director |
| Christian Safi |
Copywriter |
| Jihane Fadel |
Art Director |
| Liliane Hanbali |
Producer |
| Amanda Abou Abdallah |
Director |
| Karim Najjar |
Editor |
| Db Studio |
Sound Studio |
| Rana Eid |
Sound Design/Arrangement |
| Wahm |
Post Production |
| Wahm |
Animation |
| Michel Khairallah |
Account Manager |
| Bashar Khattar |
Director Of Photography |
| Liliane Rahal |
ProductionManager |