2013 Winners & Shortlists

WIFE TO SELL

Short List
BrandAVITO
Product/ServiceAVITO.MA
EntrantSHEM'S PUBLICITÉ Casablanca, MOROCCO
CategoryRETAIL STORES, RESTAURANTS & FAST FOOD OUTLETS
Entrant Company SHEM'S PUBLICITÉ Casablanca, MOROCCO
Advertising Agency SHEM'S PUBLICITÉ Casablanca, MOROCCO
Production Company VIDEORAMA Casablanca, MOROCCO

Brief Explanation

The main objective of this campaign is create awareness and build the brand equity for the new web site avito.ma. A C2C website for used goods, transacting everything from used clothes and mobile phones, to luxury watches and apartments. The creative idea capitalise on the proposition of the web site itself (on avito. you can sell every thing) by using self derision and black humor and propose different situations where we'll have the impression that people want to sell a member of his own family.

Credits

Name Role
Yanis Ayouch Chief Creative Officer
Bruno Perrussel Account Supervisor
Moulay Ahmed Belghiti Producer
Nick/Sun Director
Fouad Lahjouji Account Manager
Nick/Sun Director Of Photography